Google Trash
Ever wonder if we are really tuned in to what’s happening in the world? Does your average person know, for example, what’s going on with the economy, government, world politics? What about issues or problems going on in their communities or schools? Information that could help them fight a disease or live healthier lives? Talk show hosts like Jay Leno sometimes like to have fun with this sort of thing, going down the street, for example, asking people some question about a current event or policy—something ridiculously obvious—having a good laugh over how uninformed your average Joe actually is. But, after a friend of mine suggested I start studying Google Trends to get ideas for writing topics, I am starting to wonder if this lack of awareness, itself, is a trend.
Google Trends is a site that compiles data about what people are searching on the web any particular day. It is searchable, and can be narrowed to any specific date of your choosing. I browsed through about 25% of the month of September, finding that most of the keyword searches for all dates fell into one of two categories: Sports or Entertainment. I can turn on Fox News any hour of the day and the commentators will be going on about the failures and follies of government, the economy, and the Middle East. Time and time again, commentators spiel about what Americans want or don’t want out of their government. If Americans are so concerned about what’s going on in our country, why are they spending so much time looking up nonsense on the Internet? Why, for example, was “Andy Whitfield” the number one searched keyword on September 11, 2011? Andy Whitfield was a Welsh actor that died on September 11. He wasn’t even American.
Either few people are in tune, or they are tuning in somewhere else.
Just for fun, let’s check out the date September 15, 2011 on Google Trends*.
Number one on the list? Michaele Salahi, one-half of the pair who crashed the White House dinner in 2009. Apparently, she had an affair with the guitarist from the band Journey, and that was riveting news. Why are we wasting time writing and reading about some idiot who is basically famous for being a forty-something juvenile delinquent?
Number two on the list: America’s Got Talent. Well, yes, it does and I love the show as much as the next person, but…Really?
Really?
Do these topics deserve the apparently meaningless notoriety of being the top two most-searched terms on September 15, 2011?
Do you think your average American knows this? On September 15, 2011, President Obama awarded the Medal of Honor to Kentucky-born Marine Dakota Meyer. Meyer is credited with saving 36 lives in Afghanistan on September 8, 2009. He’s the first living Marine to receive the honor since 1973. Yep, you guessed it. None of the following terms made the Google list that day: Dakota Meyer, Medal of Honor, Marines. But “apple juice” did.
Google Trends, it seems, says more about our guilty pleasures, fears, and voyeurism than it does our sense of cultural solidarity or identity. Call it Google Trash. It’s shameful that we didn’t take time to know more about Dakota Meyer. I guess the good guys really do finish last.
*I should point out that while Google Trends does compile information across various regions and countries, this particular piece is based on Google Trends Hot Searches, which is limited only to search terms within the U.S., on a particular day.
